Look out! Here come the 10 hottest marketing trends for soloists

Nowadays, more and more individuals decide to leave the corporate world and become solopreneurs instead. Services such as consulting, coaching and freelancing are among the most popular kinds. In order to stay above the competition, solopreneurs have to make sure that their service is outstanding and can generate return customers.

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Digital marketing trends for soloists

But before you look for ways to innovate and improve your service, you first need to make yourself findable. In many ways, you can utilise digital marketing for solopreneurs and create your online presence. Today, the internet has paved the way for both marketers and buyers to look for products and services online; we also can shop online so conveniently.

For solopreneurs, marketing is just as important for businesses. You also need to communicate your value proposition to people who either don’t know about you or who need to be reminded of the unique value you can provide. In simple words, you need to market yourself in order to communicate your value.

Now that almost all customers turn online to look for products and services, every solopreneur like you should consider incorporating digital marketing. It is all about how, where, and to whom you communicate your value in the online world. This means your web presence, you social media accounts, your blog, and your email newsletter–anything where you click a button to publish something.

Effective digital marketing can help you find those who are paying to spend their money on whatever you are selling. Your goal is actually to communicate your value to these people. Hence you should also put into consideration that communicating with anyone else is wasting your time unless they can put you in front of these people either through referrals or introductions.

Digital marketing may seem complex and take a lot of time. But fortunately for beginners, it is not as overwhelming as it seems. Trends play an important role in the success of digital marketing campaigns. To help you out, here are 10 hottest trends you can use for your own benefit: https://www.flyingsolo.com.au/marketing/digital-marketing-trends-for-soloists

Global carbon emissions hit record high in 2018, International Energy Agency says

1We all know that greenhouse gas and carbon emission are the primary factors that catalyse global warming. That is why several natural environmental organisations from all over the world encourage everyone to reduce emissions.

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PHOTO: Global carbon emissions rose by 560 million tonnes last year. (Reuters)

Awareness is the first step we can do in order to reduce carbon footprint. We need to identify where and how these gasses are produced. We also need to know how we can change our human lifestyle so that we can reduce the production of such gasses. We can also slow down the rate of destruction of rainforests, so as to enhance the sequestration process. Under the sequestration process, on which scientists are working, carbon is locked up on a long-term basis.

What is a carbon footprint? It is the amount of carbon dioxide put into the environment by households and businesses. A carbon footprint is composed of both a direct or primary footprint and an indirect or secondary footprint. Our direct emissions arising from the burning of fossil fuels when measured give us the primary footprint. Meanwhile emissions from the life-cycle of products we use to compose the secondary footprint.

Typically, measuring carbon footprint production is done through the extraction of raw materials, producing the goods, and transporting and distributing them for final disposal with the ultimate consumer. This measurement process is called a carbon audit. It will list various activities relating to the business and quantify them in terms of tonnes of carbon produced.

Once measuring the carbon footprint of a certain business, and found out that it is producing a lot, the next step is to educate them on how to reduce that emission. Reduced use of gas, electricity, water, and oil apart from sourcing raw materials locally to reduce transportation will all help achieve this end.

Carbon emission has continued to increase and it can create a hazard to the planet. According to certain energy agencies, global carbon emission hits a record high last 2018. Read the full report here: https://www.abc.net.au/news/2019-03-26/global-carbon-emissions-hit-record-high-in-2018-according-to-iea/10941378?section=business

Protect yourself from scams

Have you heard about the word “scam” and “scammers”? Scam is popular these days especially in the business world. Scammers, or the people behind this crime, are the ones who create strategies on how they can get easy money from you. And as people become more aware about security and scam prevention, unfortunately scammers are constantly finding new ways to steal your money.

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They best way to avoid scams is awareness. If you know how these scammers work and how to look for whether something is a scam or legit, you are less likely to become one of the many victims of these crime.

One basic hint to keep in mind on determining whether something is a scam is when someone contacted you unexpectedly. Most scams start with an approach through a message or call you weren’t expecting. If someone contacts you out of the blue – whether over the social media, through the post, by email, on a website, in person or on phone – always consider the possibility that it may be a scam.

Another thing to keep in mind is that most scams promise their victims something. They promise things like easy money, great bargains, inside knowledge or a caring relationship. Once they’ve got your attention and interest to what they offered, they will eventually lead to a request for money or personal information. Scammers ask you to do things like enter details on a website, answer questions in a survey, or pay upfront for what they have promised.

Nowadays, the most common scams are done online. Unfortunately, because anyone can access the web, it’s not just nice people who you will encounter online. Criminals take advantage of the internet to trick you into giving over confidential information so that they can steal from you. It is an unfortunate reality, so it is really practical to be on your guard all the time and avoid sharing confidential, private information when online.

Continue reading at: https://www.moneysmart.gov.au/scams/avoiding-scams

Your 16-step guide to get cashed-up in 2019

The year 2018 has drawn to a close. Now, we’re already in 2019 and getting to grips with your financial affairs at the start of a New Year is always a good idea, as it will not only help you save money in the coming months. In addition to that, you could also find that you are better placed to make money from your investments.

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Planning is so important not only in business, but also in personal finance. The approach between the two is very similar even though it may seem strange planning for your finances as serious as what businesses do but it actually work.

With it comes to personal financial planning, you really don’t have to create an incredibly detailed plan with profit forecast to your household. You can just simply create a set of financial objectives for the coming year. Setting goals is one of the easiest yet most effective techniques to use in financial planning. Why? Because once you understand where you’re headed, you can figure out and work how to get there.

Budgeting is perhaps the most challenging and most boring part of financial planning. However if you get your budgeting right, then you will have more money available to enjoy yourself this 2019 and the following years to come. If you save enough, you can also create an emergency fund for the rainy days unexpected expenses.

Well, it is difficult to have a lifestyle matched by the amount of money you are making. Often when we take a good look at our finances, there are always things that we pay for that could be cancelled to save money. This may include unused subscriptions and memberships. All of these little expenditures in a month can soon add up, and you are essentially just throwing money down the drain.

Therefore, you need to stop wasting money and start saving it, or if you really cannot do that, then at least make sure you are getting full enjoyment out of the things you spend monthly money on.

Read more at: https://thewest.com.au/business/personal-finance/your-16-step-guide-to-get-cashed-up-in-2019-ng-b881054001z

Perth restaurateurs lift the lid on the realities of life in the hospitality industry

Nowadays, it seems that more and more Western Australians want to dine out or take prepared food home instead of cooking. Perhaps one of the reasons is due to hectic daily schedules. As a result, the number of food service operators has skyrocketed here in Perth and other areas in Western Australia. However, there is still room in the market for your food service business.

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Joel Valvasori

Change of lifestyle and shifting of demographics are the reasons why restaurants are a great business idea here in Perth. Busy customers do not have time to cook or inclination to prepare their own food. They want to taste the flavour of steak without the hassle of preparing. They want tasty, nutritious meals without dishes to wash. When it comes to buying their meals, Australians including adults, students, singles, working parents and elderly people are demanding greater convenience.

However, though the future looks bright for restaurant business and food industry overall, there are no guarantees in this business. Even the most popular and successful restaurants you know will tell you that their success did not happen as easy as a walk in the park. It is more like working and making a living in order to survive and become successful in this industry.

Many restaurants fail during their first year. Frequently, it is due to a lack of planning. Starting a restaurant doesn’t have to be a complex procedure. In fact, the more streamlined you can make it, the better your chances for success.

Restaurants and other kinds of businesses in the hospitality industry is one of the toughest to mange. It has long operating hours, has fierce competition and is difficult to capture loyal customers. But how did successful restaurant owners overcame such difficulties that their business have been through? How did they become successful?

Find out by reading this: https://www.perthnow.com.au/lifestyle/stm/perth-restaurateurs-lift-the-lid-on-the-realities-of-life-in-the-hospitality-industry-ng-b88995759z

How to become a property developer in Perth

Many investors nowadays dream of becoming one of the best perth property development companies. They know the true benefits of becoming one especially the fun and high profitability it brings. But unfortunately, becoming a property developer is not easy. In fact, even of all property investors, there are these days, only a handful becomes a successful property developer.

Property Development

So, do you want to become a property developer? One of the reasons why many can’t become a property developer is because they do not know where and how to start. Developing real property is a complex industry and you really have to be highly skilled and knowledgeable in order to make it and become successful.

However, keep in mind that you don’t need to be special and someone who has real estate qualifications in order to become a property developer. All you need to have is the willingness and eagerness to learn and to work through the problems and solve them as they arise.

Your role is going to be that of a project manager wherein you’ll hire professionals when you need expert advice. So, you need to have good communication and organisational skills to go far.

To succeed in the real estate industry, you need to be knowledgeable. In order to acquire the skills and knowledge you’ll need, you have to do a lot of research. Know and understand the certain products that the real estate market in Perth wants.

Apart from knowing what your market wants, you also need to study the numbers. Know how much you need to spend for the completion of the project and how much Perth residents are willing to spend for it in today’s market. This will help you determine the appropriate price of your products.

As your business grows, you will need some help. Assemble a good team of experts. As long as they are skilled enough, you are not afraid to pay them.

Becoming a property developer becomes a lot easier if you have the willingness to learn. Expect some issues and losses but always remember that preparation can minimise such problems.

Financial Benefits of Washing Machine Repairs

Washing Machine Repairs

A broken washing can cause a terrible headache to a homeowner – it means dirty clothes piling up. It means that you also need to have inconvenient trips to the laundry services in your area, or costly pickup and drop-off laundry service. That is why you want to get your home washing machine get fixed by a professional service like ExpertRepairs.com.au as soon as possible.

If you have been a family person and especially if you have kids at home, you already understand the value of your washing machine. You already know that without it, it would be a nightmare and getting some of your other household chores done will take longer.

Your washing machine, especially those that are already technologically advanced, helps a lot in saving you some time with keeping your laundries clean and hopefully this machine will stand the test of time. However, the problem is these kinds of appliances will need consistent maintenance to ensure that they last even though they are manufactured by the world’s most well-known manufacturers. And because the washing machine is one of the most used appliances at home, you need the services of Washing Machine Repairs Perth South of River to help your washing machine withstand a lot of use on a consistent basis.

Your washing machine susceptible to wear and tear but a lot of people do not really realise that washing machine repairs could actually save you a lot of cash through regular servicing – it could prevent simple issues occurring. The reality is that when a washing machine breaks down, most people will simply go straight to their local home retail store and purchase a new one. But the same problem could arise with a new machine, which means they will be in the same position all over again.

Building an emergency fund


Image result for emergency fund

Deciding to run your own Perth WA business is tantamount to choosing a life full of constant surprise. Though you are already done with all your planning, research and preparation, there is still that sense of unpredictability. This is the reason why entrepreneurship is such a risky venture.

Consequently, having a particular amount of money set aside specifically for business financial emergencies is vital. Building an emergency fund is also critical, and should be taken care of before letting your business off the blocks just like advertising, purchasing merchandise, and renting a space are essential steps to take when starting a business.

Your business can become of natural disasters, theft, or outside occurrences such as street construction or extended periods of crazy weather conditions that cause business and sales respectively, to decline. In the event of such occurrences, it is better to be prepared than caught off guard, with no way to resolve the problem.

Having an emergency fund helps a lot. However, be sure they are only used for real financial emergencies. Making a list that outlines the things that your emergency funds can be used for may be helpful. These should be things that must be taken care of immediately in order to encourage the survival of your small business.

For more on building emergency fund, read this post from MoneySmart.gov.au: https://www.moneysmart.gov.au/managing-your-money/saving/building-an-emergency-fund

You might also like:

How to become a property developer in Perth

Financial Benefits of Washing Machine Repairs

Office Cleaning Services in West Perth

7 Tips for Making Your Blog a Content Marketing Magnet

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Blogs are effective in reaching customers especially when you incorporate effective Search Engine Optimisation (SEO) strategies. Some Perth business organisations can readily testify the effectiveness of blogs in reaching audiences. For some, they consider blogging as the heart of their content marketing plan.

In addition to that, blogging remains an effective tool for increasing awareness while many popular social networking sites have been cracking down on information that is considered too much like an advertisement.

Are you already using blogs to market your product, service, or company? If you aren’t yet, you should know the biggest reasons why you should already start blogging for your business.

Social media sites such as Facebook, Twitter, and LinkedIn are a popular method of informing the public about your products/website. However, in an attempt to improve each user’s experience, social networking sites are cracking down on information posted that looks like an advertisement.

On the other hand, blogging is a very effective strategy of reaching audiences on the World Wide Web because you own your blog content. You are not subject to the rules and regulations that challenge you on third-party sites.

Connecting with your existing clients and potential customers through your blog gives you a great opportunity for you to discuss various industry trends or events/products in your business. After you have established interest in your blog and gathered a number of followers, you can start introducing various ideas and products your company offers.

To learn helpful tips on how you can make your blog a marketing magnet, read this blog post from Social Media Examiner: http://www.socialmediaexaminer.com/7-tips-for-making-your-blog-a-content-marketing-magnet

The Importance of Commercial Refrigeration to Perth Food Preparation Businesses

Businesses such as food preparation and catering are among the most difficult businesses to run in Perth, Western Australia. If you’re operating a restaurant, a cafe, or any food store, then you should understand how important it is to preserve good quality, efficiency and reliability in every aspect of your business. With this, a good commercial refrigeration  can play a very important role. 

Commercial Refrigeration PerthCommercial refrigerators and freezers are valuable pieces of equipment when running such of type of business. You need these appliances to ensure that your food is stored correctly at the right temperatures and free from contamination of any kind. In addition to, your business may also need air conditioning system to control the temperature of your store.

With all these important functions, you therefore need to look for a good commercial refrigeration supplier that can give you a wide variety of appliances to choose from. They can provide you freezers, fridges and air conditioners of different brands, sizes and features.

Looking for a great supplier of commercial refrigeration is very important. You need to work with someone who is a specialist in his field. Your refrigeration company should not only understand how the appliances work, but they also need to know how businesses in the catering and food preparation industry operate and how the pieces of equipment should work for them.


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