Building an emergency fund

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Deciding to run your own business is tantamount to choosing a life full of constant surprise. Though you are already done with all your planning, research and preparation, there is still that sense of unpredictability. This is the reason why entrepreneurship is such a risky venture.

Consequently, having a particular amount of money set aside specifically for business financial emergencies is vital. Building an emergency fund is also critical, and should be taken care of before letting your business off the blocks just like advertising, purchasing merchandise, and renting a space are essential steps to take when starting a business.

Your business can become of natural disasters, theft, or outside occurrences such as street construction or extended periods of crazy weather conditions that cause business and sales respectively, to decline. In the event of such occurrences, it is better to be prepared than caught off guard, with no way to resolve the problem.

Having an emergency fund helps a lot. However, be sure they are only used for real financial emergencies. Making a list that outlines the things that your emergency funds can be used for may be helpful. These should be things that must be taken care of immediately in order to encourage the survival of your small business.

For more on building emergency fund, read this post from MoneySmart.gov.au: https://www.moneysmart.gov.au/managing-your-money/saving/building-an-emergency-fund

7 Tips for Making Your Blog a Content Marketing Magnet

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Blogs are effective in reaching customers. Some organisations can readily testify the effectiveness of blogs in reaching audiences. For some, they consider blogging as the heart of their content marketing plan.

In addition to that, blogging remains an effective tool for increasing awareness while many popular social networking sites have been cracking down on information that is considered too much like an advertisement.

Are you already using blogs to market your product, service, or company? If you aren’t yet, you should know the biggest reasons why you should already start blogging for your business.

Social media sites such as Facebook, Twitter, and LinkedIn are a popular method of informing the public about your products/website. However, in an attempt to improve each user’s experience, social networking sites are cracking down on information posted that looks like an advertisement.

On the other hand, blogging is a very effective strategy of reaching audiences on the World Wide Web because you own your blog content. You are not subject to the rules and regulations that challenge you on third-party sites.

Connecting with your existing clients and potential customers through your blog gives you a great opportunity for you to discuss various industry trends or events/products in your business. After you have established interest in your blog and gathered a number of followers, you can start introducing various ideas and products your company offers.

To learn helpful tips on how you can make your blog a marketing magnet, read this blog post from Social Media Examiner: http://www.socialmediaexaminer.com/7-tips-for-making-your-blog-a-content-marketing-magnet