Search engines, keywords and search results
Basically, search engines are “websites” that internet users usually log in to and key in their search queries. They are also likely to have them as their internet homepages, too. A keyword/keyphrase is what you are searching for. A good example of a search query (keywords or keyphrase) would be “What is search engine optimisation” which you probably typed in the query box of your search engine to get to this article. The resulting listing of possible answers to your question are what are referred to as search engine results, where you need your web site to show up – the closer to the first pages, the better.
What is Search Engine Optimisation
Also referred to simply as SEO, it is the technical phrase used in the tech realm to refer to the degree of ease of finding different web sites in accordance to the rank they hold on particular search engine results. Search engines include the likes of Google, Yahoo and Microsoft’s Bing. According to Alexa, a reputable outfit that ranks the world’s most visited sites on the internet, these three are the most popular types of search engines in the world commanding around 65-70% of all search queries made. Google is by far the single most popular search engine of them all.
How search engine optimisation works
Out of the tens of millions of websites and blogs online, you would need yours to be easily found by clients looking to buy or get authoritative advice on products and/or services that you could be offering. If they chose to click on your site’s keywords and access the information or directions on your sites landing pages, then you could quite possibly win them over to being your new customers. It is in this line of thought that the term search engine optimisation was invented by online search behemoth, Google, but the technical workings of it have been ongoing since way back when the internet fire was just catching the wind. Proper use of keywords in your website or blogs content is the key to successful search engine optimisation.
Why search engine optimisation is good for your online business
The better your web site’s search engine optimisation, the better chances you would have of ranking higher up in the search results of various search engines, thus the better the exposure to your niche market. Numerous research reports have indicated that most internet users only click on the websites in the first page of search engine results. As such, you are likely to host more visitors (search traffic) to your online site by ranking in the first pages of the search engine results – page 1 being the best.
Tips to help you excel in search engine optimisation
— Hire the expert services of an SEO company. SEO companies in Perth are better equipped with the tools and know-how to help you rank well. Search engine optimisation follows top-secret algorithm patterns set by search engines that such SEO companies are able to research analyse and derive resourceful bits of critically important information for their customers at a small fee. They are likely to understand the technical bits of SEO, too, like long-tail and short-tail keywords, hyperlinks, meta-tags, link building and placement, etc.
— Avoid keyword stuffing. While one might be tempted to “stuff’ a lot of keywords in their web content, it is a highly unrecommended thing to do. Search engine software could report your little habit to the administrators as spamming the system. Nowadays, you could get your website ignored for doing this. Search engine optimisation Data analysed from high ranking websites around the internet indicates that web content that comprises only 3-5% keywords is the best. This is referred to as keyword density. Keyword density levels in the ranges above 12% could get you into trouble with the search engine authorities.
— Write helpful content. As the saying goes in the web content world, content is king! All information written on your site should consistently be accurate, helpful, informative and worth revisiting. Such content keeps people reading (web traffic) on your site longer and could very well lead to your generating an online order or sale – which is what SEO should help you do.
With the huge number of people (potential and easily accessible customers), the internet is becoming a huge sea of opportunity. Employing robust search engine optimisation to your business website would help you tap into this fast-expanding opportunity.
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